MACHARIA, Immaculate; NJUGUNA, Reuben. AI TECHNOLOGY INTEGRATION AND COMPETITIVE ADVANTAGE: EVIDENCE FROM TELECOMMUNICATIONS FIRMS IN NAIROBI CITY COUNTY, KENYA. Journal of Business Systems Innovation and Management Science, [S. l.], v. 3, n. 1, p. 1–22, 2026. Disponível em: https://academicpubs.org/ojs33/index.php/JBSIMS/article/view/104. Acesso em: 16 jul. 2026.