Accountability Strategies and Competitive Advantage of Commercial Banks in Nairobi City County, Kenya
Keywords:
accountability strategies, competitive advantage, commercial banks, goal-setting, performance evaluation, KenyaAbstract
Purpose of Study: This study assessed the effect of accountability strategies on the competitive advantage of commercial banks in Nairobi City County, Kenya. It examined how goal setting, individual responsibility, performance evaluation, and transparency contribute to competitive positioning, particularly through adaptability, brand reputation, and market share, within the increasingly competitive Kenyan banking sector.
Methodology: The study adopted a cross-sectional descriptive research design and targeted 117 senior employees from 39 licensed commercial banks in Kenya. A sample of 91 respondents was selected using stratified random sampling and Yamane's formula. Data were collected using structured questionnaires, with 79 completed responses obtained. Data were analyzed using SPSS Version 25.
Findings: The study achieved an 86.8% response rate. Accountability strategies recorded an overall mean of 3.72 (SD = 1.09), while competitive advantage recorded a mean of 3.73 (SD = 1.06). Individual responsibility received the highest accountability rating (M = 3.86), whereas performance evaluation recorded the lowest (M = 3.67). Pearson correlation revealed a strong, positive, and statistically significant relationship between accountability strategies and competitive advantage (r = 0.558, p < 0.01). Regression analysis showed that accountability strategies explained 31.2% of the variance in competitive advantage (R² = 0.312). The regression model was statistically significant (F = 34.590, p < 0.001), confirming accountability as a significant predictor.
Conclusion: The study concludes that accountability Institutionalised accountability frameworks—supported by measurable KPIs, transparent reporting, consistent performance appraisal, and cascaded responsibility—are essential for sustaining competitive positioning in Kenya's banking sector. Accountability serves not merely as an administrative function but as a strategic governance tool that significantly influences market differentiation and organisational performance.
DOI: https://doi.org/10.5281/zenodo.21894226
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